Background of the Course:
Students focus on the application of economic models and rationale choice to business decision making. Topics include an overview of managerial economics; demand and supply; costs of production and the organization of the firm; market structure and pricing and output decisions; game theory and pricing strategies; and the economics of information and the role of government in the marketplace.
Course Objectives:
to train students to better understand the modern world economy – with courses in areas of Economic Growth and Sustainable Development; Consumers, Producers, Markets and Industries; and International Trade and Globalization; andto train students to become better decision-makers in today’s complex and evolving business environment – with courses in areas of Business Policy, Game Theory, and Applied Economics.
Course Outcomes and PEO mapping:
After the completion of the course, the students are expected to become adept in:
Program Educational Outcomes (PEOs) |
|
PEO1 |
Apply multidisciplinary quantitative and qualitative techniques, and knowledge of digital technologies, to analyze business scenarios |
PEO2 |
Work effectively in teams, demonstrate leadership and data-driven decision-making skills |
PEO3 |
Integrate theory and practice to find sustainable solutions to strategic business problems |
PEO4 |
Demonstrate effective written and oral communication skills |
PEO5 |
Develop cultural sensitivity and exhibit high degree of integrity and ethics in behaviour |
Course Outcome (COs) |
PEOs |
|
CO1 |
Understand the roles of managers in firms and the internal and external decisions to be made by managers. |
(PEO1, PEO4) |
CO2 |
Analyze the demand and supply conditions and assess the position of a company |
(PEO2, PEO3) |
CO3 |
Analyze real-world business problems with a systematic theoretical framework. |
(PEO3) |
CO4 |
Design competition strategies, including costing, pricing, product differentiation, and market environment according to the natures of products and the structures of the markets |
(PEO1, PEO5) |
CO5 |
Make optimal business decisions by integrating the concepts of economics, mathematics, and statistics |
(PEO2, PEO3) |
TEXTBOOK
1. Microeconomics: Mankiw and Taylor
References
-
G, Mankiw and M. Taylor. 2011. Microeconomics. South Western of Cengage Learing. Latest edition.
-
R S. Pindyck, D.L. Rubinfeld and L, Mehta, (2007), Microeconomics, 7th edition, Prentice Hall, India. Latest edition.
-
Lipsey and Chrystal. 2007. Economics. Oxford University Press.
DURATION: 10 sessions of 90 minutes each
PEDAGOGY:
Teaching Pedagogy will consist of classroom teaching, analysis of cases.
COMPONENTS OF EVALUATION:
S.No. |
Particulars |
Percentage |
1 |
Project (group) |
40% |
2 |
End Term |
40% |
3 |
Attendance |
20% |
Total |
100% |
- Teacher: Sayantani Roy Choudhury